The term “data-driven” refers to an approach where decisions and strategies are guided primarily by data analysis and interpretation rather than intuition or personal experience. In today’s digital age, organizations across various sectors are increasingly leveraging vast amounts of data to enhance their decision-making processes. Being data-driven involves not just collecting data, but also effectively analyzing it to uncover insights that can lead to improved outcomes and performance. This approach fosters a culture of evidence-based decision-making, enabling businesses to adapt to changing market conditions and optimize their operations for better results.