Google AutoML is a suite of machine learning products designed to simplify the process of building and deploying machine learning models. It allows users, even those with limited technical expertise, to create custom models tailored to their specific needs. By automating various stages of the machine learning workflow, such as data preparation, model selection, and training, Google AutoML significantly reduces the time and effort required to develop effective models. This service is particularly beneficial for tasks like image classification, natural language processing, and more, making advanced machine learning accessible to a broader audience.