Sentiment Analysis

Sentiment analysis is a branch of Natural Language Processing (NLP) that focuses on identifying and categorizing the emotional tone behind a body of text. It automates the process of determining whether a piece of text expresses a positive, negative, or neutral opinion about a specific subject, such as products or services. By leveraging various techniques, including rule-based systems and machine learning algorithms, sentiment analysis helps businesses gain insights from customer feedback, monitor brand reputation, and enhance decision-making. As data continues to grow, sentiment analysis tools are becoming essential for understanding consumer sentiments and behaviors effectively.