Business Intelligence (BI) refers to a set of technologies, processes, and tools that transform raw data into meaningful insights to support decision-making within organizations. By leveraging software and services, BI enables businesses to analyze their operations, identify trends, and improve efficiency, ultimately creating a competitive advantage. The BI process typically involves data collection, storage, and analysis, resulting in actionable intelligence that informs strategic decisions. With the rise of self-service BI tools, even non-technical users can access and interpret data, making it easier for organizations to adapt to changing market dynamics and enhance their overall performance.